Estrella Zijlstra

MommyCoach is a proprietary e-learning methodology for mothers allowing them to get coached by experts in parenting, nutrition, education, health and relationship. MommyCoach is a subscription based model going after the 35M mothers with kids of 15 years old & and below. It is also the Go-To source of advice on new products and brands. Always right in the mom's pocket.

Welkome Agency: Boutique Digital Agency
- Supporting the creative team on digital brand strategies of various luxury and fashion retail brands and their digital presence, by advising the team and clients on best practice and ways consumers are using technologies and offer ideas and solutions inspired by insights.

Grey Advertising: Global advertising & Marketing Agency
- Collaboration with the Wing team to elaborate an integrated marketing strategy that includes traditional in-store and digital marketing, by conducting CRM data analysis and identifying the target costumer.

Responsible for designing and managing tailor made, innovative loyalty concepts for the US food retail industry in partnership with key brands such as J.A. Henckels, WWF, Sony Music and Nickelodeon.

- Analysis and interpretation of CRM and market data, goals and ROI expectations of top 100 retailers and wholesalers such as CVS, Safeway, H.E.B, Loblaw and C&S.
- Research and development of strategic promotional product assortments with key brand partners such as J.A. Henckels, WWF, Sony Music and Nickelodeon.
- Planning and implementation of the loyalty program, from financial and inventory projection modeling to logistical process and direct marketing campaign in collaboration with internal and external parties.
- Activity based management, acting as the retailer and supplier main contact, reporting sales results and program trends and supporting retailers with in-store execution and final commercial evaluation of the program.

Account management and product development of imported European food brands, acting as liaison between manufacturer and major International retailers such as Costco, Walmart, Whole Foods Market and Trader Joe’s.

- Key account management: developing successful relationships with major International retailers such as Costco, Wal-Mart, WholeFoods Market and Trader Joe’s.
- Project management: acting as liaison between retailer and key European manufacturers such as Andros, Chocmod, Saint-Michel and Bridor on multiple, simultaneous projects.
- Operations coordination: in collaboration with internal and external cross-functional teams (sales, logistic, R&D, creative, finance, etc.).
- Product development: presenting new products in partnership with supplier R&D, packaging design with creative team, understanding and integrating market trends and retailer’s needs as well as US compliance and QA requirements.

New business development projects in the Mediterranean and northern Europe and running of SemEuro office.

- Assisting SemGroup president of Europe Holdings in new business development projects.
- Conception of different stages of business plan for implementation projects.
- Opening oil trading branch in accordance to headquarters standards and Swiss legal requirements.
- Create and keep customer loyalty by organizing events, business retreat and meetings.
- Implementation and management of HR practice and account payable accounting.

Global Business Development, Project research, Creation of statistics analytical tools and database.

- Assisting the Global Business Development Manager in applying and developing strategic responses.
- Project research for new corporate positioning relative to changing market and competition factors.
- Creation of statistics analytical tools, follow-up and improvement plan of performances.
- Creation and management of the database.
- Organization of International events and other promotional actions.

Creation of marketing plan, Account Management for International Organizations, Designing advertising campaign, Organization of promotional events & Public Relations.

- Creation of marketing plan: Market study, competition analysis, budgeting and diverse statistics.
- Account Management for International Organizations: prospecting, sales presentation and follow-up.
- Designing advertising campaign: planning, creation of the press release.
- Public Relations: Organization of promotional events, representation and national trade shows.

Certificate in Digital Marketing
Activities: Digital Marketing Strategy, Web Analytics, SEM, E-mail Marketing, Customer Acquisition & Retention, E-Commerce

Bachelor of Science in International Marketing
Activities: Leader in the creation of the « yearbook » and active participant to all big meetings and party organization. Class delegate and member of the Student Council

Personal Website

Running, Pilate, Photography, Interior Design, Music. Realizing a retrospective of Vogue Magazines from the 1920’s to date.